Venzzy
GradEX Thesis
Silk Next Milk Redesign
2024
Description
Our redesign of Silk Milk packaging aims to address existing strengths while mitigating identified weaknesses, ensuring a cohesive brand identity while enhancing clarity and appeal.
We've replaced the ambiguous cow pattern with high-quality photography or illustrations of the actual ingredients used in the product, such as oats, soybeans, and coconuts. This provides consumers with a clear visual representation of the plant-based nature of Silk Milk. By bringing back the old Silk logo with the leaf in the letter 'k', we maintain brand recognition while reinforcing our commitment to plant-based ingredients. The retention of red and blue colors ensures continuity and familiarity with the brand. We've included clear and concise usage instructions, as well as highlighted key benefits such as being dairy-free, lactose-free, and rich in nutrients. Additionally, different flavor varieties are clearly distinguished to aid consumer navigation. Our packaging reflects Silk's commitment to sustainability and environmental responsibility by using a color palette that evokes freshness, healthiness, and nature. This aligns with the brand's values and resonates with eco-conscious consumers. Imagery depicting Silk Milk being used in various dishes or recipes enhances its appeal and utility, helping consumers envision its versatility in their daily lives.
Overall, our redesign prioritizes clarity, brand consistency, and sustainability, ensuring that Silk Milk packaging effectively communicates its plant-based nature, benefits, and usage while appealing to modern consumers seeking healthier and environmentally conscious alternatives.
Ideations
Team
Yasemin Dirik
Erin McMillian
Mike Nguyen
NEFAB x RRU Slip Case
2023
Description
Our idea's core concept is to create a modular protection system. We achieved this through sequential protective elements which are removed at key stages. A slipcase-based design is used as our internal structure, providing protection until the RRU is fully installed and then torn away using a strategically placed perforated piece.
Additionally, we aim to maximize functionality while minimizing the environmental impact by using limited paper-based materials, minimal adhesives, and effective folding techniques. Finally, we have focused on simplifying the installation process and keeping costs low for the client.
Team
Yasemin Dirik
Ernesto Ramirez
Julia Rinaldi
Dialog
2023
Team
Yasemin Dirik
Zishan Liao
Yurun Ouyang
Future of Shopping
2022
People who pass through a retail store can see their reflections with store clothes on them virtually on the window display.
Customers can use the touchscreen to purchase an item that they see on them virtually, OR purchase any other store items by using the touchscreen on the store front.
Customers will see a code on top of the clothing virtually on the mirror. If they like the clothing, they can write the code to the screen by using the keyboard and the items will appear on the screen. OR customers can search for other items.
If customers are not sure about their sizes they can click on the 'size guide' option above the right side of the picture. And the screen will tell them where to stand to get their measurements approximately. Then, it will automatically choose the size for customers. Lastly, customers can choose the colors and add them to the shopping bag on the top right corner of the screen.
Customer will fill in their information to continue to check out. Then, there will be two options for them. They can click option one and pay through the touchscreen, OR they can click option two and pay in-store by bringing the QR code to the cashier so the employees can see the items on their computers.
After giving the credit card info, customers will have to options again, if they choose option one, they need to fill in their home addresses so the item will be delivered to their houses, and if they choose option two, they need to scan the QR code and bring to the pick-up section in the store, And after they click the 'done' button they will be complete the purchase.
The video shows how shopping might look in the future without wasting time and material. The video shows that the customers do not need to wait in line for dressing rooms and cashiers to purchase an item, they can buy directly by using the provided touchscreens and they can know how the items might look on them without trying them. Also, there will be less waste of materials by not using plastic or regular mannequins on the storefront, the future mannequins are the customers.
B-Watch
2021
Ideations
Description
We focused on people with Alzheimer’s on public transportation specifically because using public transportation is already the most challenging thing for elderly people so we wanted to point out if this is already a challenge what would people with Alzheimer's do.
The device that we designed is basically a navigation system with some reminders about the user. The user will wear this device as their necklaces or hang it on their pants before going out. The caregivers have their own app on their phones to follow each step of the user. Generally, the device will be used as a calendar and clock. The prototype has a lid so whenever the user wants to check the information or anything else they need to open the lid first.
• Easy to carry
• Easy to use
• Unpretentious
Team
Yasemin Dirik
Zishan Liao
BALKAN x Multipurpose Washing Machine
2021
Ideations
